The most powerful marketing tool: Altruism
by Sergio Ordonez at 7:50 am on Freelancing
Click the image to visit the article I wrote for Freelance Switch as guest writer
These days altruism is not very common. We’re so stressed with our work that there’s little free time left, and we want to spend it on anything else.
But moreover, sharing what you know is risky. Someone could steal your ideas or your techniques. It’s even a little unfair! Why share what you learned by yourself, with so much effort and without help from anyone else? And what do you get in exchange? Isn’t it a risk for your business? Is it worth the effort?
Sharing your knowledge is good for everybody, you included… and I’m going to give you 9 reasons why